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Creators/Authors contains: "Perego, Jacopo"

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  1. Abstract: We study competitive data markets in which consumers own their personal data and can trade it with intermediaries, such as e-commerce platforms. Intermediaries use this data to provide services to the consumers, such as targeted offers from third-party merchants. Our main results identify a novel inefficiency, resulting in equilibrium data allocations that fail to maximize welfare. This inefficiency hinges on the role that intermediaries play as information gatekeepers, a hallmark of the digital economy. We provide three solutions to this market failure: establishing data unions, which manage consumers' data on their behalf; taxing the trade of data; and letting the price of data depend on its intended use. 
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  2. Many e-commerce platforms use buyers’ personal data to intermediate their transactions with sellers. How much value do such intermediaries derive from the data record of each single individual? We characterize this value and find that one of its key components is a novel externality between records, which arises when the intermediary pools some records to withhold the information they contain. Our analysis has several implications about compensating individuals for the use of their data, guiding companies’ investments in data acquisition, and more broadly studying the demand side of data markets. Our methods combine modern information design with classic duality theory and apply to a large class of principal-agent problems. 
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  3. How does protecting consumers' privacy affect the value of their personal data? We model an intermediary that uses consumers' data to influence prices set by a seller. When privacy is protected, consumers choose whether to disclose their data to the intermediary. When privacy is not protected, the intermediary can access consumers' data without their consent. We illustrate that protecting privacy has complex effects. It can increase the value of some consumers' data while decreasing that of others. It can have redistributive effects, by benefiting some consumers at the expense of others. Finally, it can increase average prices and reduce trade. 
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